Yoga clothes have been adopted as key elements of the new day-to-night global uniform of the chic downtown set. Yoga is the latest thing. Some 30 million North Americans practice yoga, a number that grows by 20 per cent a year. Yoga is now the fastest-growing “sport” in the U.S., with $27 billion spent annually on yoga products — an expenditure that has increased by 87 per cent over the last five years. Those are impressive numbers, and with designer/practitioners such as Vera Wang and Christy Turlington jumping on the yoga bandwagon with their own Namaste-chic lines, the fashion stakes are being raised both inside the studio and on the high street.
A huge part of the success of some yoga clothes is that they are not only brilliantly designed for the practice of yoga but also to fit and flatter outside the studio. Airports are full of travellers dressed for comfort and style in their favourite yoga clothes. Indeed, a stylish yoga pant— accessorized with a blazer, a pair of ballerinas or UGGs and a Starbucks coffee — has become the errand-running urban streetwear uniform of the “yummy mummy.” The look, “I’m into taking care of myself,” is practically a street-style epidemic. This look is now making its mark outside the studio on other street styles and runway trends. Lucky us yogis!